What a Weekly Flower Subscription Actually Looks Like

The weekly subscription is the part of the business Samuel started with and has kept closest to the original idea. A bundle of whatever is best that week, wrapped and ready. No fixed recipe, no substitution policy, no algorithm deciding what goes in. Here is what it actually looks like from week to week, and what to expect if you are considering signing up.

What goes into the bundle ¶

The bundle is built on Tuesday morning from what came in from the farms or was cut from the studio's own small growing beds. In autumn that typically means dahlias, dried grasses, rosehips, and whatever foliage is looking good. In winter it shifts toward dried material, hellebore foliage, and seed pods. In spring there are tulips, ranunculus, and anemones. Summer is the thinnest season for interesting stems, but there are usually sweet peas, zinnias, and dried work to fill it out.

The bundle is not a bouquet in the arranged sense. It is a loose collection of stems that you take home and put in a vase yourself. Some customers like to split it across two or three vessels. Others put it all in one. There is no wrong approach.

Pickup and delivery ¶

Bundles are ready for pickup at the studio from Tuesday morning onward. The studio is at Minami 2-jo Nishi 5-7-2, Minami 2-jo Nishi 5-7-2, in Carmel, open Tuesday through Saturday from 9:00 to 17:00. Local delivery within eight miles of the studio runs on Tuesdays and Fridays. If you want a Friday delivery, the bundle is cut fresh that morning.

We ask for 48 hours notice if you need to skip a week. There is no minimum commitment and no cancellation fee. The subscription is billed weekly.

What makes it different from a supermarket bunch ¶

The stems in the weekly bundle are typically cut within 24 hours of when you receive them. Supermarket flowers are often cut days earlier, sometimes in other countries, and have been in cold storage through the supply chain. That is not a criticism of the supermarket model; it is just a different thing. The bundle from the studio will last longer because it has not been in transit for a week before it reaches you.

The variety also changes in a way that a supermarket bunch does not. Subscribers often say the best part is not knowing exactly what will be in it.

The subscription list fills up in autumn and spring. If you are thinking about it, the best time to join is now, before the dahlia season ends and the waiting list opens.